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An often overlooked consequence of digital consumption at an all-time high is the environmental impact of online activities, particularly digital advertising. As industries worldwide strive towards sustainability, the digital advertising sector faces a unique challenge: reducing its carbon footprint without compromising on efficiency and reach. This piece delves into the complexities of carbon emissions generated…

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…

The campaign was created by TheOr.

At a time when digital platforms dominate the marketing landscape, TikTok has emerged as a revolutionary force, particularly in B2C marketing. Its unique blend of short-form video content has captivated millions, making it a powerhouse for consumer engagement. However, the question remains: Can TikTok carve a similar niche within the B2B technology marketing sector? With…

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In a surprising pivot from its long-standing aversion to traditional advertising, Tesla, under the leadership of Elon Musk, briefly flirted with a more conventional marketing approach. Historically, Tesla’s brand thrived on word-of-mouth and the considerable social media influence of Musk himself. However, the decision to experiment with advertising marked a significant shift in strategy. This…

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment…

The winners at Brand Film Awards EMEA 2024 have been announced – including the prestigious Agency and Production Company of the Year gongs.

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)…